Leopard is a high-end, sophisticated, luxury wine brand. It is sold exclusively online and vows to evoke confidence in its female audience. The face and name of the brand, a leopard, is the embodiment of female strength, courage and ferocity. Surreal iconography gives life to a manifestation, a woman's inner feline. Giving this entity a real face, a real body, removing it from its surreal context and into reality.